- Companies like McDonald's, Apple, and IKEA have some of the most well-known logos in the world.
- But the original versions of their logos would be unrecognizable today.
- McDonald's first logo, for example, featured a winking cartoon chef called Speedee.
- Apple's original logo includes a drawing of Sir Isaac Newton sitting under a tree with a single apple dangling over his head.
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Some of today's most recognizable logos looked vastly different when they were first introduced.
McDonald's first logo, for example, featured a winking cartoon chef called Speedee, a predecessor to the fast-food chain's current mascot, Ronald McDonald. Apple's original logo includes a drawing of Sir Isaac Newton sitting under a tree with a single apple dangling over his head. And Shell initially used a black and white sketch of a mussel shell — a far cry from the famous red and yellow scallop shell its known for now.
Below, see how the logos of nine major companies have evolved over time.
In January 2019, Kate Spade New York introduced major changes to its branding, starting with its iconic Kelly-green label.
The handbag and accessories brand is known for its colorful, whimsical designs.
The company's new label is a shade of bright pink called "pink kiss."
Kate Spade New York's new label also features the brand's name in a shade of dark green called "clover."
The brand also tweaked its signature spade mark, as seen on merchandise from its Spring/Summer 2019 collection.
The brand's new spade mark, called the "tonal enamel spade," comes in a variety of colors with a gold border and line through the center.
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